Powered by Dell EMC Logos

The “Powered by Dell EMC” logo is reserved for OEM, Global Alliance and Cloud Service Providers. This logo instantly tells your customers that Dell EMC expertise and technology are critical ingredients in the products and services you provide. It should not be used to indicate your overall program status or relationship to the Dell EMC Partner Program.

There are several color options for logos. Choose the one that fits with the overall design of your assets.


The primary logo is Dell Black. Other options are white and Dell Blue. A metallic version is available only for limited and approved situations.

Minimum size & clearspace

To ensure legibility, please ensure that your Dell EMC Partner Program logos meet the following size requirements:

  • Print: 0.847” x 0.5”
  • Digital: 52px x 33px
  • Minimum clear space around the logo and between the logo and other elements is defined as the height of the “D” in DELL


Incorrect and Retired Logo Usage

Please be advised that distortions of the Dell EMC Partner logos in this manner are strictly forbidden, as they promote logo inconsistency and dilute the Dell EMC Partner Program brand. In addition, any versions of the old Dell PartnerDirect and EMC Business Partner Program are obsolete assets and should not be used.

Do not manipulate

Do not add a drop shadow

Do not angle

Do not alter the color

Do not change the logo combinations

Do not recreate the logo

Do not add other logos or elements

Do not use any old logos

Do not use any old logos

Dell Technologies Brands Overview

Our brands share a common visual foundation but also have distinct elements that differentiate them.