Dell is a globally recognized technology brand and leader in the client solutions category among consumers and business/institutional customers. Dell is the logo we use to refer to our client solutions brand and the corporate functions under Dell Inc. (such as HR, Facilities, Legal, etc.).
Our Naming Architecture
The Dell name is a globally recognized brand and leader in the client solutions category among consumers and business/institutional customers. Use “Dell” in reference to client solutions and corporate functions.
We have reengineered our core logo assets. A modernized, thinner Dell logo signals change but maintains the heritage of one of the most recognizable brands in the world.
What To Avoid Doing
Here are some simple rules to follow:
Do not manipulate
Do not alter the color out of brand
Do not add a drop shadow of any sort
Do not fill the logo
Do not angle
Do not recreate the logo