Our iconography style aligns with our personality and echoes the foundational elements of our brands. Our product and UI icons are characterized by simple, flat art with a thin line style that aligns with our logos and fonts. Both Dell and legacy EMC have an approved library of icons that, over time, will be updated to reflect this new style.
Employees can access the icon libraries on the DAM below.
Consistent line weight
90° and 45° stroke terminals
Equal gutter separations where there are two metaphors
Size and Scale
Icon use examples
What to avoid
Illustrations are a combination of two or more metaphors that come together to represent a story. Our illustrations style aligns with our personality and echoes the foundational elements of our brands. Our illustrations are characterized by simple, flat art with sharp corners that align with our logos and fonts.
Approved Icons and Illustrations