Dell Iconography

Iconography

Our iconography style aligns with our personality and echoes the foundational elements of our brands. Our product and UI icons are characterized by simple, flat art with a thin line style that aligns with our logos and fonts. Both Dell and legacy EMC have an approved library of icons that, over time, will be updated to reflect this new style.

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Employees can access the icon libraries on the DAM below.

Basics

Design Principles

Consistent line weight

Geometric Shape

90°  and 45° stroke terminals

Sharp corners

Equal gutter separations where there are two metaphors

Construction

Size and Scale

Color

Dell Blue

Black

Dell Gray

Knockout

Icon use examples

Presentation

Infographic

What to avoid 

Dell Illustrations

Illustrations

Illustrations are a combination of two or more metaphors that come together to represent a story. Our illustrations style aligns with our personality and echoes the foundational elements of our brands. Our illustrations are characterized by simple, flat art with sharp corners that align with our logos and fonts.

Approved Icons and Illustrations