Dell Palette

Color provides an instant visual communication of our brand personality. Both Dell and Dell EMC share Dell Blue as our signature color. Blue is a foundational color that is tied to both brands’ personalities.

The palette for Dell remains true to our heritage, personality and customer focus. While some of the color names have changed, the formulas are the same. We have added Black and Dell Gray to the palette. Our teams can use any of these colors to create corporate, campaign and product creative that is vibrant and energetic. It is important that multiple colors are used together thoughtfully and with purpose.

Primary Color

Dell Blue
85 / 43 / 6 / 0
0 / 125 / 184
#007DB8

Secondary Colors

Black


0 / 0 / 0 / 100
0 / 0 / 0
#000000

Carbon

Pantone Cool Gray 11
0 / 0 / 0 / 85
68 / 68 / 68
#444444

Dell Gray

(Used in logo)
Pantone Cool Gray 8
0 / 0 / 0 / 50
128 / 128 / 128
#808080

Granite

Pantone Cool Gray 5
0 / 0 / 0 / 40
170 / 170 / 170
#AAAAAA

Quartz

Pantone Warm Gray 1
0 / 0 / 0 / 8
238 / 238 / 238
#EEEEEE

White


0 / 0 / 0 / 0
255 / 255 / 255
#FFFFFF

Teal

Pantone 7472
52 / 0 / 25 / 0
66 / 174 / 175
#42AEAF

Green

Pantone 376
53 / 0 / 96 / 0
110 / 162 / 4
#6EA204

Chartreuse

Pantone 382
29 / 0 / 100 / 0
193 / 216 / 47
#C1D82F

Yellow

Pantone 7408
0 / 30 / 100 / 0
242 / 175 / 0
#F2AF00

Orange

Pantone 151
0 / 48 / 95 / 0
238 / 100 / 17
#EE6411

Coral

Pantone 7417
0 / 80 / 80 / 0
215 / 67 / 36
#D74324

Red

Pantone 186
0 / 100 / 81 / 4
206 / 17 / 38
#CE1126

Berry

Pantone 7425
4 / 93 / 28 / 14
183 / 41 / 90
#B7295A

Purple

Pantone 2603
73 / 98 / 0 / 3
110 / 37 / 133
#6E2585

Midnight

Pantone 295
100 / 57 / 0 / 40
0 / 68 / 124
#00447C