Dell EMC Style Guide

Go boldly into that Dark Knight

The Dell EMC VID is dark yet vibrant. Achieving that look is about balance, where color infuses the composition without overpowering it.

Creative Tenets

1

Bold imagery with physical presence

Dark yet vibrant imagery that conveys confidence, power, energy and scale resonates with IT pros.

Clear, concise copy with a unified voice

Engaging, consistent copy establishes credibility and confidence with our audience.

2

3

Credible photos of IT pros working

Luminance, color saturation, off-frame attention, visual tension and crisp definition drive engagement.

Mobile-first design for optimized UX

Fully-responsive web pages put the customer in charge on any device.

4

1

Bold, vibrant imagery with physical presence

Dark yet vibrant (not dark and muddy) images that convey confidence, power, energy and scale resonate with IT pros.

2

Clear, concise copy with a unified voice

Engaging, consistent copy establishes credibility and confidence with our audience.

3

Credible photos of IT pros working

Luminance, color saturation, off-frame attention, visual tension and crisp definition drive engagement.

4

Mobile-first design for optimized UX

Fully-responsive web pages put the customer in charge on any device.