Dell EMC Palette

Color is an instant visual communication of our brand personality. Both Dell and Dell EMC share Dell Blue as our signature color. Blue is a foundational color that is tied to both brands’ personalities.

The palette for Dell EMC has a bolder, deeper and more serious personality that aligns with the data center and infrastructure focus of this brand. The Aqua and Sunbeam colors should be used sparingly and for emphasis/contrast only.

Primary Color

Dell Blue
85 / 43 / 6 / 0
0 / 125 / 184
#007DB8

Primary Color

Black
0 / 0 / 0 / 100
0 / 0 / 0
#000000

Secondary Colors

Carbon

Pantone Cool Gray 11
0 / 0 / 0 / 85
68 / 68 / 68
#444444

Dell Gray

(Used in logo)
Pantone Cool Gray 8
0 / 0 / 0 / 50
128 / 128 / 128
#808080

Granite

Pantone Cool Gray 5
0 / 0 / 0 / 40
170 / 170 / 170
#AAAAAA

Quartz

Pantone Warm Gray 1
0 / 0 / 0 / 8
238 / 238 / 238
#EEEEEE

White


0 / 0 / 0 / 0
255 / 255 / 255
#FFFFFF

Aqua

Pantone 311
62 / 0 / 2 / 0
61 / 198 / 239
#3DC6EF

Sunbeam

Pantone 115
1 / 16 / 95 / 0
255 / 210 / 32
#FFD220