Color

Color is an instant visual communication of our brand personality. The Dell EMC Partner Program is grounded in two foundational colors: Black and Gray. Together, these colors combine to create a premium look that is distinct yet aligned to the overall Dell EMC brand.

Primary Color

Black
0 / 0 / 0 / 100
0 / 0 / 0
#000000

Primary Color

Dell Gray
Pantone Cool Gray 8
0 / 0 / 0 / 50
128 / 128 / 128
#808080

Secondary Colors

Dell Blue is the preferred secondary and accent color. Please ensure that use of these accent colors aligns with the intent and message of your communications – and not just used for decorative purposes.

Dell Blue

85 / 43 / 6 / 0
0 / 125 / 184
#007DB8

Carbon

Pantone Cool Gray 11
0 / 0 / 0 / 85
68 / 68 / 68
#444444

Granite

Pantone Cool Gray 5
0 / 0 / 0 / 40
170 / 170 / 170
#AAAAAA

Quartz

Pantone Warm Gray 1
0 / 0 / 0 / 8
238 / 238 / 238
#EEEEEE

White


0 / 0 / 0 / 0
255 / 255 / 255
#FFFFFF

You will notice that there are metallic options for the Dell EMC Partner Program logo. The metallic gradient treatment is for logos only and should not be used for other creative elements.