Solution Provider Track

We have created new logos for you to easily identify your relationship to the Dell EMC Partner Program and communicate the value of this relationship to your customers. Your Dell EMC Partner Program account manager will assign you one of these logos based on your partnership criteria. These Partner Designated logos use the primary logo as an anchor – while allowing for you to show your credentials to your customers and communicate your capabilities under the Dell EMC Partner Program. Having completed certification in one or more areas, your company is recognized as experts in key Dell and Dell EMC solutions – and you get more opportunities as a result.

The primary logo is Dell Black. A metallic version is available only for limited and approved situations.

Minimum size & clearspace

To ensure legibility, please ensure that your Dell EMC Partner Program logos meet the following size requirements:

  • Print: 0.847” x 0.5”
  • Digital: 52px x 33px
  • Minimum clear space around the logo and between the logo and other elements is defined as the height of the “D” in DELL


Incorrect and Retired Logo Usage

Please be advised that distortions of the Dell EMC Partner logos in this manner are strictly forbidden, as they promote logo inconsistency and dilute the Dell EMC Partner Program brand. In addition, any versions of the old Dell PartnerDirect and EMC Business Partner Program are obsolete assets and should not be used.

Do not manipulate

Do not add a drop shadow of any sort

Do not angle

Do not alter the color

Do not change the logo combinations

Do not recreate the logo

Do not lockup other logos or assets

Do not use any old logos

Do not use any old logos

Dell Technologies Brands Overview

Our brands share a common visual foundation but also have distinct elements that differentiate them.