Brand Guidelines

Learn how to bring our brands to life through elements like logos, typography, color and voice—all designed to help you deliver on-brand communications.

Our Journey

Progress lives at the intersection of technology and humanity.

Our connected world is undergoing its latest digital transformation—changing industries and creating fundamental shifts in the way we work and live.

To shape this brighter future, we’re bringing together the industry’s best technologies with our customer-obsessed culture to empower the next generation of business leaders, doctors, teachers, engineers, entrepreneurs and everyone in between.

Explore Our Brands

The Dell name is a globally recognized brand and leader in the client solutions category among consumers and business/institutional customers. Use “Dell” in reference to client solutions and corporate functions.

See More

The Dell EMC name is the brand and business unit that includes products, solutions and services sold, both directly and through the channel, to business and institutional customers. Use “Dell EMC” when referring to our infrastructure solutions that include servers, storage, networking, converged, cloud and data/analytics.

See More